Channel Partnerships at Ingenious Med
The Value Creation team partnered with the company to develop relationships with for-profit hospitals and sign a contract with the largest non-profit health system in the US
The Challenge
Ingenius Med is a market-leading provider of point-of-care, mobile and cloud-based software solutions that help physicians and care teams focus on revenue-enhancing and cost-reducing workflows that touch patient encounters. Ingenious Med is a heavily utilized, real-time point-of-care solution for clinicians, playing an important role in care coordination and data capture.
When Council Capital first invested in Ingenious Med, the company was a market leader in the hospitalist physician group segment, but it did not have any for-profit health system enterprise customers. In order to tap into the untouched for-profit health system customer base, Ingenious Med needed to both cultivate relationships with large hospital systems and continue penetrating new, non-profit health system providers.
The Solution
The Value Creation Team collaborated with Ingenious Med to implement a series of best practices from across the Council ecosystem, including:
- Strategy: Broadened distribution channel access to position the company for selling a point-of-care solution for all caregivers, rather than as a narrower physician charge capture product
- Customer Expansion: Cultivated relationships with more than 35 potential customers and industry influencers to streamline contracts with for-profit US hospitals and non-profit health systems
- Technology Integration: Developed front- and back-end integrations with electronic medical records to extend the capabilities of existing EMRs in order to provide the holistic point-of-care system necessary for physicians and health systems
The Results
Revenue CAGR
Total Bookings CAGR
Gross Investment IRR
CEO
Ingenious Med
Council Capital helped us move from fast growth to explosive growth by being a phenomenal strategic advisor, as well as helping us gain access to C-suite executives at many prestigious healthcare organizations. Additionally, their CEO Council model is built to support the CEOs of strong, fast-growing companies by helping them expand and realize their vision.”
The information presented herein reflects the experience of a specific client and may not be representative of all clients. This case study is for illustrative purposes only. Past results do not guarantee future performance. Quotes are from current or former Council Capital portfolio companies; no one was compensated for such testimonials, and there are no material conflicts of interest.
