Digital Marketing at Advanced Care Partners
The Value Creation team partnered with the company to jumpstart its digital marketing capabilities
The Challenge
Advanced Care Partners provides private duty nursing (PDN) and prescribed pediatric extended care (PPEC) services in GA, FL, and TX.
Historically, the business grew quickly in its core market of Atlanta by building deep relationships with a select number of referral partners. As the business looked to expand its presence outside of metro Atlanta, it faced new challenges in creating awareness of its brand and service offerings among families, referral sources, and prospective team members.
To successfully grow in these new markets, Advanced Care Partners needed to quickly jumpstart its digital marketing capabilities in a way that would both drive short-term results and lay a solid foundation for long-term success.
The Solution
The Value Creation Team partnered with Advanced Care Partners to implement a series of best practices from across the Council ecosystem, including:
- Market Research: Interviewed families & nurses to understand key audience preferences and priorities
- Strategy: Prioritized channels, optimized budget, secured resources to jumpstart the function
- Agency Partners: Trained internal talent; partnered with 3ʳᵈ parties to execute a digital-first strategy
- Technology: Modernized tech stack, incl. social, automation, content creation, analytics, and more
- Website: Optimized presence on website, social, and job boards to improve experience & conversion
- Content: Optimized content strategy & SEO tactics
The Results
Growth in Website Traffic
(Q1 ‘20 to Q2 ‘20)
Improvement in Review Ratings
(Q1 ‘20 to Q2 ‘20)
Increase in Digital Referrals
(Q1 ‘20 to Q2 ‘20)
Founder & Board Member
Advanced Care Partners
Council Capital understood what we did and where they could be a true, value-add partner. The team rolled up its sleeves and embraced my passion for the business and our patients.”
The information presented herein reflects the experience of a specific client and may not be representative of all clients. This case study is for illustrative purposes only. Past results do not guarantee future performance. Quotes are from current or former Council Capital portfolio companies; no one was compensated for such testimonials, and there are no material conflicts of interest.
