Marketing at NeurAbilities
The Value Creation team partnered with the company to improve marketing and lead generation capabilities.
The Challenge
NeurAbilities is the premier provider of neurological, behavioral and neurodevelopmental services in the Mid-Atlantic.
At the time of Council Capital’s investment, the business served customers across three locations. Within four years, that grew to 18 locations. Opening locations is one thing; creating demand from prospective new customers and employees to fill the clinics is another.
Given its strong clinical quality and leading customer experience, NeurAbililities had grown quickly in its core markets, but as the company continued to expand into new geographies, it needed to professionalize and scale its go-to-market engine, encompassing marketing, sales, and post-sales kid and parent engagement.
The Solution
Council Capital’s Value Creation Team partnered with NeurAbilities to implement a series of best practices from across the Council ecosystem, including:
- Strategy: Refined go-to-market strategy, touching on marketing, sales, and post-sales engagement
- Branding: Cultivated relationships with more than 35 potential customers and industry influencers to streamline contracts with for-profit US hospitals and non-profit health systems
- Technology: Implemented CRM, marketing automation, and social media tools to drive growth
- Process Improvement: Created standard sales and pipeline management processes
- Referrals: Grew referrals by expanding the sales team and focusing on physician relationship development
The Results
Increase in Website Traffic
Increase in Appointment Requests
Increase in ABA Census
CEO
NeurAbilities
Council Capital’s support has been invaluable as we rolled out advancements to our digital marketing and patient acquisition capabilities.”
The information presented herein reflects the experience of a specific client and may not be representative of all clients. This case study is for illustrative purposes only. Past results do not guarantee future performance. Quotes are from current or former Council Capital portfolio companies; no one was compensated for such testimonials, and there are no material conflicts of interest.
